Technology led trends within the non-alcoholic beverage market
There are a number of factors that influencing the trends in soft drink and non-alcoholic beverage market. From sugar taxes, health and nutrition, personalisation and functionality to an overall reduction in alcohol consumption the challenge is to meet the needs of consumers turning their backs on sugar sweetened beverages and alcoholic drinks. These new drinking occasions need to meet the needs of taste complexity, but increasingly functionality. This change is looking to innovation and technology to provide a point of difference and is also leading an evolution of old techniques using new techniques. IN this presentation Steve Osborn will explore how innovation and technology is facilitating the change in the non-alcoholic beverage market and creating new adult drinking occasions.
Seminar Area 1
The Aurora Ceres Partnership