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Sugar tax: A prescription for a healthier nation?

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Paul will discuss the reformulation approaches in response to the soft drinks industry levy and the resultant consumer reactions. He will expand the topic into searching for new sugar alternatives – are we any closer to the Holy Grail? Recent perspectives on the effectiveness of the sugar tax from the financial, consumer and health perspectives will be presented. In conclusion, fresh measures to tackle the rise in obesity and the health-conscious trend will be discussed.

Seminar Area 1


Paul Isherwood

SHS Drinks Group