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Regulatory Overview on Health & Wellness in Beverages

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Consumers are becoming more conscious about the ingredients that go into their beverages and they are attempting to make better choices; such as avoiding beverages that are high in sugar, or going for beverages with perceived nutritional benefits. Beverage manufacturers identified those trends and they presented consumers with innovative options that are healthier, such as fortified beverages, as well as the natural and organic ones. On the other hand, the authorities are playing a role in raising awareness on the health and wellbeing of all consumers.
How does this work from a regulatory point of view?

Seminar Area 1


Houaida Alawieh

Campden BRI