New product development: Opportunities and ethics
There is no doubting the importance of an efficient and fruitful new product development programme to the success and growth of any brewing company. But what are the driving forces that should underpin such activity? What price radical innovation versus smart retro thinking? How to balance the quest for growth and profit with moral dilemmas? Is beer truly king or should it be consigned to beverage obscurity in the unending quest for drinks to satisfy the young, thirsty, and curious. How to wrestle control from non-brewer beverage producers? These issues will be addressed as the speaker offers a personal take on current and projected shifts in the product outpourings from the global brewing industry.
Seminar Area 2