drinktec 2017 – Where is the journey heading? Industry’s market trends and news on the world’s leading trade show

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drinktec, the world’s leading trade fair for the beverage and liquid food industry, shows what is on the agenda. Have a glance at the market trends, which move the industry, and get an overview of which innovations, special areas and new conference programs you can expect at drinktec in Munich.

Seminar Area 1

Thursday 16th June 2016


Christina Maier, Deputy Exhibition Director

drinktec / Messe München GmbH

Christina Maier, Deputy Exhibition Director of drinktec, has been working with Messe Muenchen and drinktec since 9 years.

drinktec has been held by Messe Muenchen in Munich since its premiere in 1951. A four-year event cycle was introduced in 1985. drinktec is the most important trade fair for the sector. Manufacturers and suppliers from all over the world—global companies and SMEs alike—meet there with all sizes of producers and retailers of beverages and liquid food products. The future of the industry is set at drinktec. In the industry, the fair is considered as a premiere platform for global innovations. At this event, manufacturers present the latest technology for processing, filling and packaging all kinds of beverages and liquid food, including raw materials and logistics solutions. The topics of beverage marketing and packaging design round out the portfolio.

Approx. 1,600 exhibitors and 70,000 visitors will participate in drinktec 2017, which will take place on the grounds of Messe München from September 11 to 15, 2017. About one-third of the visitors come from foreign countries. drinktec 2017 will occupy 14 exhibition halls with a total of 150,000 square meters.